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New Sponsorship Deal Between Bwin and Soccer Giant Juventus

Bwin Signs Sponsorship Deal with Soccer Giant Juventus

Added: July 16, 2013

Leading online gambling brand, Bwin, recently announced their new three year long contract for a digital sponsorhip of the famous Italian soccer team Juventus. The company stated that they take great pride in sponsoring some of the most remarkable soccer teams around the world, they have already done four soccer sponsorships for top European teams in the past.

Bwin focuses on providing online gambling services worldwide, which include sports betting, online poker, online casino, and online games. The new move is Bwin's attempt to change up their strategy, and put some more focus on their online fans with a passion for soccer, this contract will enable the brand to build market share across Europe's top soccer teams. Bwin possesses connections with other top European league teams such as Bayern Munich, Manchester United and Real Madrid. Bwin recently ended the deal for shirt sponsoring the renowned soccer team from Spain, Real Madrid, and Emirate airlines replaced Bwin on Real Madrid's shirt sponsoring.

Juventus is one of the most successful clubs in Italian soccer, it is historically linked to one of Italy's most powerful families, the Agnellis, who are featured in Forbes list of billionaires. The team has not given much information about the deal, and nobody has openly stated how much it was worth. However, experts speculate that the agreement between the companies can be worth approximately 25 million euros. The casino brand will obtain global exposure by being featured on the Juventus site, we are awaiting the details on what other Juventus products will feature Bwin.

Bwin expects that their connections with other soccer clubs' websites will enable them to build digital linkups, they also hope to expand their collaboration in other European markets, such as Belgium, Greece and France, and to add more big names to their sponsorship ranks. Lately, Bwin has been concerned with much lower than expected returns in its second quarter review; they blamed sports betting and bingo competition in Italy and the UK. We hope this new deal generates better returns from them as their services are top class and they go above and beyond to please their players.

Are you a Juventus fan? What do you think of Bwin's new sponsorship deal? Will it bring them higher returns? Share your opinion!