Atlantic City Goes Heavy on Online Casino Marketing
Since the legalization of online casino and gambling in the state of New Jersey early November 2013, the market for advertisement on the industry has taken over most billboards in state. It’s unavoidable to observe this phenomenon if you would take a trip down in New Jersey –online gambling is now legal and you should check it out!
Most of the TV commercials and radio spots are blasting encouragement to try online gambling into households all over New Jersey and neighboring states. There are banner ads are plastered on news websites as well as billboards line major highways that promotes the industry. There are also marketing crews that are hired to reach out to the community to spread the buzz about online casino and gambling.
Primarily organized by Atlantic city casinos in collaboration with various online casino and gambling companies, the marketing reach out is an attempt to spread the word of how important the online betting is important for the state. According to Donald Hoover, an expert on the casino industry and a professor at Fairleigh Dickinson University, these companies are chipping in a lot of money for advertisements and ads. "They are using every angle — every traditional media angle they can”. In fact, these companies are not only investing on advertisements that are airing in New Jersey only but buying media slots in other places too such as Philadelphia and New York where airtime are of much higher prices.
So why are these companies forking large sums of money in promoting the industry? Experts are saying that these companies aren’t just marketing a product, they are trying to pitch a brand new industry. This is because there is a high possibility that other states will legalize online casino and gambling too, therefore by investing in the advertisement, these companies will ensure the industry blooms elsewhere. John Shepherd, a spokesman for bwin.party, which is running several online gambling websites in partnership with Borgata mentioned "It’s important you get going right from Day One, and to get going from Day One means you need to advertise."
Experts and industry executives mention that in order to reach out convincingly, a single advertisement will not make the cut, it takes repetition and the use of many different media channels to do so. Therefore, other companies such as Caesars Entertainment, which has several online gambling websites through two of its four Atlantic City casinos, plans to launch its campaign in January. Look out for more ads on online casino and gambling coming your way!
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